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Toyota In-Car App

This is a native iOS application developed for the US Auto shows. It features a number of product sales presentations and brand content media and runs on iPad minis mounted inside the cars. A set of videos of sales staff were produced for each car and the application seamlessly transitions between the videos including an additional idle video running on a loop. For each vehicle both english and spanish language videos were produced.

The iOS application uses a CMS to retrieve content for each vehicle and provides rich user tracking data for each interaction. A problem with networking at large public events is that WiFi cannot be relied upon when the show is running. Consequently the application has a synchronising mechanism where the iPad can be configured at the start of the show and download the required content to function offline. Tracking data is then retained locally and only sent when there is a reliable connection.

The application was published using an Enterprise licence which enables deployment via wifi outside of the appStore. The effect is that the iPads can be setup from scratch in a mater of minutes and then operate autonomously for the full duration of the event.